I am a player advocate.
Players are more than just sample size or customers - they are people with varied beliefs, histories, expectations, wants, needs, opinions and insights. My job is to be their voice and champion.
Experience
Supported the growth and augmentation of this market research vendor’s UX research capabilities with a focus on video games and other interactive entertainment. Worked with clients from large-scale AAA publishers to up-and-coming indie developers to support their research needs on all console, PC, VR, and mobile platforms. Built a team dedicated to establishing best practices and addressing client needs at all stages of game development.
Analyzed and configured lab spaces to optimize their efficiency and improve comfort for clients and participants.
Vice President of UX Research | Interpret
Director of User Research | 2K Games
Previous: Lead User Researcher | 2K Games
Developed and executed the research strategy for the full suite of 2K titles and franchises, providing dozens of AAA and indie studios with comprehensive, end-to-end user research support.
Led a dual-located team in California and the UK, directing international research studies.
Designed and built a fully functional research lab complete with three computer labs, a living-room setup testing area, an observation room, live streaming, and a waiting lounge.
Facilitated large-scale playtests, longitudinal studies, concept tests, concept evaluations, focus groups, survey panels, and utilized a variety of other methodologies.
Coordinated with vendors in order to support predictive analyses, game evaluations, cultural sensitivity consultancies, and accessibility analysis.
User Researcher | Citrix Systems
Primary researcher for Customer Care and Support : created and executed a research strategy for the Citrix support site, focusing the customer’s self help experience, online billing, and on internal Care and Sales account management.
Worked across product divisions on SaaS products and mobility apps in order to improve end-to-end customer experiences.
Acted as lead researcher for the GoToAssist product line during a time of major transition.
Created and facilitated Design Thinking workshops and classes, led Hack Weeks, and developed an Innovation journey map to guide innovation strategy and incubate new ideas.
Carnegie Mellon University | Pittsburgh, PA
Bachelors of the Humanities and the Arts with a focus in Art and Psychology
Double Major in Human-Computer Interaction